Brand directions
The panel grid is the SolarMyBill mark. The other directions we explored, and the previous logo, are kept here for reference.
Primary mark
Panel grid
A 3×3 solar array with one cell lit by the sun. Rows step lighter towards the bottom, like light falling across a panel. Calm, technical and legible at 16 px.
Direction A
Sunrise over the bill
A sun rising over the lines of a bill, the lines getting shorter. Explored, not chosen.
Direction C
Gauge
A meter swinging towards the sun. Speaks to measuring, honesty and savings. Busier at small sizes.
Direction D
Refined hands
The current idea, simplified to a 2×2 array and two strokes. Keeps continuity; less distinctive.
Colour
Sky
#0B5CFF
Actions, links, the top row of the mark
Sky deep
#0847C7
Hover and pressed states
Sun
#FFC21A
Energy: the lit cell in the mark, quote buttons, highlights
Amber
#E09A00
Today's bill in charts
Ink
#0E1A2B
Text, dark sections, the designer canvas
Slate
#536279
Secondary text
Paper
#F2F5F9
Quiet backgrounds
Leaf
#13865A
Good verdicts and savings
Ember
#C2410C
Warnings and poor verdicts
Type
Familjen Grotesk
Display, headlines and the wordmark. Semibold for headings, bold for the logo.
IBM Plex Sans
Interface and body. Tabular figures for every number so live values never jitter.
$1,480 · 8.6 kW · 14.8 years
Previous logo
